Shinda 24/7

The challenge

Sponsorship visibility that fans would choose to wear rather than tolerate.

The insight

A logo on a shirt is advertising. A shirt someone chooses is belonging.

The thinking

We designed the kit first and the sponsorship second, so the brand arrived inside the garment rather than on top of it.

Process

A halftone energy field built from the mark, tuned for movement and broadcast.

Execution

Kit design, promotional system, social content and matchday campaign.

Outcome

Sponsorship that reads as team identity, on and off the pitch.